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By tracking performance, gathering feedback, and optimizing processes, industries can stay competitive, evolve with global trends, and meet future challenges effectively

Cigarette manufacturers were immediately interested but resisted using them because of concerns that they would require costly safety testing

In studies by PMI and others (see links below), participants who switched from cigarettes to THS saw their levels of biomarkers of exposure to harmful chemicals reduce and the level of HDL-C increase

In the fiscal year 20232024, India's tobacco exports reached an all-time high of ?12,005.89 crore, or approximately $1.45 billion, an 87% increase over the preceding five years